Social Marketing
Social marketing is the systematic application of marketing, alongside other concepts and techniques, to achieve specific behavioural goals, for a social good. Health related social marketing is achieving behavioural goals to improve health and reduce health inequalities. The social marketing approach is increasingly being used to achieve and sustain behaviour goals on a range of social and health issues.
Useful tools
National Social Marketing Centre (NSMC) training pack for professionals.
This ‘Talking Chlamydia’ training pack has been piloted with health professionals in the NCSP core primary care services to enable them to have effective conversations with young people about chlamydia testing.
The pack offers a model training workshop with supporting trainers notes, handouts and case studies. The training workshop was piloted with GPs and practice nurses, but consultation with pharmacists, youth workers and CSOs was also undertaken during its development. The pack which has been developed by the NSMC and the Department of Health, working closely with the NCSP, forms part of a social marketing learning demonstration project at NHS Norfolk and NHS Great Yarmouth and Waveney.
All the materials in this pack have been pre-tested, piloted and evaluated within Norfolk and Waveney. The pack is designed to help equip professionals to make the offer of chlamydia testing to young people effectively and appropriately. All the materials in this pack may be used freely, with acknowledgment, and tailored for local areas specific needs and audiences. Click on each of the links below to download the documents.
Social Marketing Works! - a short guide for the NHS
This National Social Marketing Centre (NSMC) resource provides a brief overview of the key concepts and principles of social marketing.
File size 941 kb
Social marketing is the systematic application of marketing, alongside other concepts and techniques, to achieve specific behavioural goals, for a social good. Health related social marketing is achieving behavioural goals to improve health and reduce health inequalities. The social marketing approach is increasingly being used to achieve and sustain behaviour goals on a range of social and health issues.
Useful tools
Social Marketing National Benchmark Criteria.
File size 125 kb
National Social Marketing Centre (NSMC) training pack for professionals.
This ‘Talking Chlamydia’ training pack has been piloted with health professionals in the NCSP core primary care services to enable them to have effective conversations with young people about chlamydia testing.
The pack offers a model training workshop with supporting trainers notes, handouts and case studies. The training workshop was piloted with GPs and practice nurses, but consultation with pharmacists, youth workers and CSOs was also undertaken during its development. The pack which has been developed by the NSMC and the Department of Health, working closely with the NCSP, forms part of a social marketing learning demonstration project at NHS Norfolk and NHS Great Yarmouth and Waveney.
All the materials in this pack have been pre-tested, piloted and evaluated within Norfolk and Waveney. The pack is designed to help equip professionals to make the offer of chlamydia testing to young people effectively and appropriately. All the materials in this pack may be used freely, with acknowledgment, and tailored for local areas specific needs and audiences. Click on each of the links below to download the documents.
Contents
File size 159 kb
Cover sheet
File size 87 kb
Evaluation sheet
File size 201 kb
Introduction
File size 129 kb
PowerPoint presentation
File size 935 kb
Talking to young people
File size 346 kb
Trainers notes
File size 412 kb
Workshop plan
File size 210 kb
The National Chlamydia Screening Programme (NCSP) is a control and prevention programme targeted at the highest risk group for chlamydia infection in England, young people under 25 who are sexually active.
Chlamydia is often asymptomatic so a large proportion of cases remain undiagnosed, but infection can be diagnosed easily (young people can do the test themselves), and treated effectively.
To find your local Chlamydia Screening Office or to register with us enter your post code or select your region on the map
Chlamydia is often asymptomatic so a large proportion of cases remain undiagnosed, but infection can be diagnosed easily (young people can do the test themselves), and treated effectively.
To find your local Chlamydia Screening Office or to register with us enter your post code or select your region on the map
© 2010 National Chlamydia Screening Programme
