Communications and the law
The NCSP is aware that many Programme Areas are working locally and regionally to identify new and original ways to reach young people to engage them in chlamydia screening. This has given rise to increasingly creative and innovative local and regional marketing campaigns. However, it is important that health professionals rolling out a local or regional campaign adhere to the usual rules of marketing and advertising. What can be said or shown in advertising material is heavily regulated. This includes legal regulation through consumer protection as well as laws relating to defamation of others, and self-regulation through the Advertising Standards Agency. Not following these rules and laws could incur fines and could also be costly in terms of damage to PCT and NCSP reputation.
The best way to avoid these costly errors is to be fully aware of the marketing laws and identify and address them in the early planning stage.
The NCSP advises that all communication and marketing activity is developed in association with PCT communications and legal teams who are best placed to support you with these issues.
The NCSP is aware that many Programme Areas are working locally and regionally to identify new and original ways to reach young people to engage them in chlamydia screening. This has given rise to increasingly creative and innovative local and regional marketing campaigns. However, it is important that health professionals rolling out a local or regional campaign adhere to the usual rules of marketing and advertising. What can be said or shown in advertising material is heavily regulated. This includes legal regulation through consumer protection as well as laws relating to defamation of others, and self-regulation through the Advertising Standards Agency. Not following these rules and laws could incur fines and could also be costly in terms of damage to PCT and NCSP reputation.
The best way to avoid these costly errors is to be fully aware of the marketing laws and identify and address them in the early planning stage.
The NCSP advises that all communication and marketing activity is developed in association with PCT communications and legal teams who are best placed to support you with these issues.
The National Chlamydia Screening Programme (NCSP) is a control and prevention programme targeted at the highest risk group for chlamydia infection in England, young people under 25 who are sexually active.
Chlamydia is often asymptomatic so a large proportion of cases remain undiagnosed, but infection can be diagnosed easily (young people can do the test themselves), and treated effectively.
To find your local Chlamydia Screening Office or to register with us enter your post code or select your region on the map
Chlamydia is often asymptomatic so a large proportion of cases remain undiagnosed, but infection can be diagnosed easily (young people can do the test themselves), and treated effectively.
To find your local Chlamydia Screening Office or to register with us enter your post code or select your region on the map
© 2010 National Chlamydia Screening Programme
